subtractor is a creative partnership formed by graphic designers, Steve Baker & Phil Seddon. Between us, we have over 30 years’ experience working in graphic design – specialising in brand identities, typography and environmental design.

In recent years we've developed a reputation bringing these skills to film & TV titles, and in-film graphics – helping directors create an overarching cohesion and finesse to a film or TV project's visual identity.

We‘ve created work for Palme d’Or and Oscar-winning directors and producers, taking a collaborative approach to unearth their projects’ themes – finding innovative graphic outcomes that add further depth to their creative vision. Our role is to help the viewer make sense of the stories, subjects and structure whilst remaining sensitive to the context and film's tone.

Alongside titles and in-film graphics, we offer a full range of graphic design services for the the film and TV industry, including identities, websites, pitch documents and bibles working with production companies, filmmakers and distributors.

Directors, producers and broadcasters we’ve worked with include—
Mike Leigh, Henry Singer, James Gay-Rees, John Battsek, Rankin, Box to Box Films, Passion Pictures, Fable Pictures, BBC, Channel 4, ESPN, Amazon Prime, Netflix, BFI.

Full services—
Animated titles, in-film graphics and idents
Pitch docs, treatments & show bibles
Bespoke websites & online-builders
Show & channel brand identities
Promotional campaigns
Prop & signage design
Printed collateral & stationery